Linger Travel Co. is an independent trip-planning company that wanted to better communicate it’s USP throughout its website to truly engage with its audience and communicate it’s conscious and ethically focussed tailor-made sabbaticals. So, they selected us to help them develop a new website with improved brand messaging that would keep them relevant in the market while communicating their offering clearly.

• Outcome 1: Designed a high-fidelity prototype of our proposition for improving their app, helping the client to visualise our solution and the value it would deliver to their VOD offering.

• Outcome 2: Developed a business and financial model, incorporating core platform features, customer feedback insights, sources of competitive advantage, commercialisation approach and strategic drivers.

• Outcome 3: Created and currently implement the marketing strategy for both IQ Broadcast and their in house VOD Brand, growing both customer bases at a steady rate.