We design retention systems that increase customer lifetime value.

We help product and marketing teams increase retention, engagement and revenue through UX, AI-driven decision systems and high-impact customer journeys.

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We don’t just design interfaces. We design outcomes.

Most teams focus on acquisition.
We focus on what happens after.

From onboarding flows to lifecycle journeys, we design experiences that:

Increase retention
Improve conversion at key moments
Maximise long-term customer value

Every decision is grounded in behaviour, data and measurable impact.

Focused on impact, not output.

We analyse your product and customer journeys to identify where value is being lost.
You’ll get:
- Clear breakdown of drop-off points
- Behavioural insights
- Prioritised opportunities for improvement
- Redesign key journeys
- Introduce experimentation framework
- Design NBA systems
- Personalisation flows

Trusted by:

Lumin helped Startup Sherpas when we had gone through a period of change and had a platform that was great under the surface, but didn’t convey it’s clarity and greatness to our target audience. The team at Lumin dived in to analysing what we currently had, conducting qualitative and quantitative research and user interviews. This was then summarised back as a clear set of recommendations and high fidelity mock-ups which helped us make changes, but also got the team thinking hard about some difficult decisions (e.g. messaging to different target groups). Amazingly helpful.

Dan Roe - Startup Sherpas
Lumin have been of great help in building the design for the MVP of Wimble.ai. We presented with the vision and they have been really attentive in expanding on edge cases and advised us throughout the entire process. Not only have they provided us with a tremendous amount of help, they have been really generous with advice and feedback, as well made the UX Team available, with a great dose of patience to train our internal staff to progress their initial work. Can't recommend enough, really great professionals and people.

Luca Paterlini - Wimble.ai
The Lumin Creatives team's ability to translate complex payroll processes into a user-friendly, streamlined, and automated system was outstanding. They created meticulous wireframes and high-fidelity mock-ups that not only looked great but also ensured a seamless user experience. Lumin consistently went above and beyond, maintaining a positive, solution-oriented approach throughout the project. Thanks to their contributions, the application has successfully launched and is making a significant impact on simplifying payroll management.

Deon Thomas - Mintage Payroll